Learn How
to Use Google search engine marketing to start making money today:
The
Google search engine has risen to prominence because they
made it fast with an uncluttered interface, and kept the search
results relevant. With the introduction of paid PPC advertising,
they have created an economic boom on the internet that allows
anyone with a website to participate.
Without any gimmicks, you can have a high ranking page in
Google, just by following a few prudent design rules and
creating relevant content based on your keyword research.
In this article we'll show you an example of how we did it with
one of our websites, Software
For Homes.
I created the Software For Homes website at the turn of the
century to demonstrate how easy and inexpensive it is to
automate your own home, without running any wires, using the
powerful X10
software and control systems.
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by Adrian Biffen, GM
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I used to
be a video technician back in the late 60's, and I dove into the HDTV
home theater environment a few years later, adding a section to the Software
For Homes website about my personal experience setting up a home
theater.
If you click on any of the above links, you'll open a new browser
window displaying the Software For Homes website that will help you
follow along with this article.
Note:
Make money with an excellent affiliate program. Google Adsense and Adwords are not necessarily the best way to make money on
the net. The payout per click has dropped dramatically, and all their
strategies are designed to get you to pay more money for Adwords
campaigns. There are better affiliate programs that pay much higher, and
the Evolution Chair is an excellent way to generate an income online.
Millions of people experience severe back pain from sitting in front of
computers all day.
We highly recommend the Evolution Chair '2 tier ' affiliate program.
This product has been an instant hit, and the market has only just
opened up. So, get in on the ground floor and make money promoting this
product. You can also sign up your sub-affiliates and make money from
their sales too. Back Pain Relief Affiliate Program - More
Info Here ...
Content
is King for Search Engines
Search
engines like Google, Yahoo and MSN love fresh, original content and my
best advice is to choose a topic for your new website or page that you
have specific interests in. You'll always produce a better, more
interesting article if it's a subject that you can write about with some
passion.
Don't duplicate or copy other work - make it as original as you can.
There are plenty of pre-packaged websites available online that can be
purchased inexpensively, but be prepared to rework them substantially if
you go this route, as search engines don't like duplicate content.
Often, it's just as much work to modify an existing site as it is to
simply write your own - and your own copy will always do better.
You should also consider personalizing your pages, so that your audience
knows there is a real person behind the website. Search engines won't
rank your site differently around this point, but your readers will
likely appreciate it more. Ultimately, you'll get more links from other
sites, which will improve your search engine standing.
Keyword
Research is Extremely Important
I
can't overemphasize this point! Once you have chosen your topic, the
very first thing to do is make a list of the top keywords relating to
internet searches around that particular topic. Then, use that list to
create EVERYTHING associated with your website or page,
including:
- domain name (if it's a new website)
- folder and file names (put keywords in there)
- Title, Description and Keyword meta tags
- Pix file names, ALT tags (mytopic.jpg NOT logo.jpg)
- Page header <H> tags and text content
Don't
fly blind with guesswork on this - it is so very critical, and I highly
recommend you get a keyword analyzer and research tool, such as the Keyword Elite
program that we use.
MSN has the fastest index update these days, especially if you
are creating a new website, so be sure to tell them about your new page
or site (this link opens in a new window):
http://search.msn.com/docs/submit.aspx?FORM=WSDD2
Page
Structure is Critical
Try and
keep your website as simple and uncluttered as possible - avoid using
frames if you can, and use a text based menu system (image scripts don't
get indexed) when possible. We use the XSitePro
authoring program as it creates very search engine friendly web
pages. Here are some page structure
guidelines:
 | Put your primary keywords into the
domain name and page filenames. |
 | Put your primary keywords into the <Title> tag, make it
about 7 words. |
 | Work the same keywords into the <Description> tag, about
25 words. |
 |
Insert the main keywords and keyword phrases into the <keywords> tag, about 10 to 20 words. Google doesn't use
this, but other search engines still do. |
 | Insert your header logo, give it a file name with the keywords
in it (NOT something like 'logo.jpg') |
 | Edit the
'Alt' tag of the header logo so that it
contains your keyword phrases. |
 | Change the <H1> header tag under the logo so that it
contains your keywords |
 | Write
the main body of text, making sure you start off with your
keywords at the beginning. Don't repeat them more than once or
twice within the main body of text, around 500 words should be fine.
Be sure to factor in the space required for ad insertion in your
page design. Use section headers like <H2> <H3> |
 | Insert
some pictures into the text body and use keywords in the
file name and 'Alt' tag. |
Get Powerful Reporting and Statistics for your Site
There's not much
point doing all this if you can't monitor your progress and test the results of
different optimization techniques. With our
sophisticated live statistics system, you can see real-time information about
your visitors, allowing you to optimize your 'Internet presence' with an informed
search engine strategy. See
statistics such as:
-Visitor location and exact search phrase
keywords.
-What they are looking at and how long they stayed.
You just listed your site with Google and you
want to see the impact? Just ran an autoresponder
campaign? Or perhaps you launched a Google
AdWords campaign to generate instant high volume traffic? Watch the curve climb immediately
with Live Stats. Switch to monthly, weekly and daily graphs to see more detail
- track all data, including unique visitor sessions as per graph sample above. Say goodbye to
cryptic log files.
Spend Some Money on Information and Sound Advice
If
you're new to PPC advertising, the best primer on Google AdWords I've seen is by Perry
Marshall. He shows how to use AdWords to great advantage,
well worth the money! The Definitive Guide - 35 examples, 8 industries & fast-start toolkit.
If you're going to buy some expert help, these folks are the
best at explaining exactly how to maximize results with AdWords
and Adsense.
Will you
make money? Yes, you
actually can. Realistically, it probably won't be much until
you get
good at it, but like anything
else, practice makes perfect. At first, I made maybe $50 per month with
the Software For Homes website, but that quickly increased and
these days it generates about $1,500 to $2,000 per month.
Note:
Make money with an excellent affiliate program. Google Adsense and Adwords are not necessarily the best way to make money on
the net. The payout per click has dropped dramatically, and all their
strategies are designed to get you to pay more money for Adwords
campaigns. There are better affiliate programs that pay much higher, and
the Evolution Chair is an excellent way to generate an income online.
Millions of people experience severe back pain from sitting in front of
computers all day.
We highly recommend the Evolution Chair '2 tier ' affiliate program.
This product has been an instant hit, and the market has only just
opened up. So, get in on the ground floor and make money promoting this
product. You can also sign up your sub-affiliates and make money from
their sales too. Back Pain Relief Affiliate Program - More
Info Here ...
Here's a recap of the products we recommend you add to your toolkit
(all of which we use that
easily pay for themselves):
 |
Keyword Elite
- The Keyword Elite program will very quickly find those
critical product
areas and keywords that can generate a lot of cash. This is one of those
fabled KILLER
APPS, we use it all the time. You can download it
here and get
started immediately. If you only spend some money on one thing, this should be
it!
|
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XSite Pro™
- new in 2005, Paul Smithson & Intellimon Ltd created XSite Pro™,
an affordable, very easy to use premium web site design and management tool that is a truly comprehensive alternative to authoring programs such as Microsoft FrontPage™ and Macromedia's Dream Weaver™. XSitePro combines and automates all web management features such as
page layout, web design with
keyword and search engine optimization, navigation menu structures, Google AdSense ads, affiliate links, site maps, pop-up generators, audio recording, testimonials, page redirects, custom code libraries, site maps (including the new Google XML format that Google loves to use), robot spidering control, backup management, server uploading/publishing and many other
functions ... download and get more
info
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