SEO search engine tips

SEO SEARCH ENGINE TIPS - WEB HOSTING TOOLS - MAXIMIZE YOUR SEARCH ENGINE RANKING

  WELCOME TO AeroHOST - a premium web hosting service for optimizing search engine ranking  

Adrian Biffen
Systems Administrator
AeroHOST Web systems

Adrian Biffen, Senior Partner

How To Build An Effective Website - Optimize Your Search Engine Presence

Introduction

Many clients come to us for website hosting at AeroHOST Web Systems expecting to do business on the Internet by simply putting up a home page on one of our hosting servers, with the expectation that a simple strategy of 'Internet presence' is all that is required to start making money on the 'net.

It is true that the Internet is probably the most inexpensive and powerful marketing system available. We call it the 'great equalizer' because, with a very small investment, your own site can look just as professional as any large corporation. Just think of it as your own private TV broadcasting channel …


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However, we often have to explain that site construction is really only the beginning of successful marketing on the Internet. Once you have a website, the very real job of attracting visitors to your site begins. Unless you have a top ranking position in the major search engines, your site will be doomed to obscurity amongst the millions of other sites out there. If someone searches for 'chrome widgets' and your site is listed in the 84th position, it's unlikely that a potential visitor will ever see your home page. The business of increasing your page rankings is referred to as SEO (Search Engine Optimization).

A Key revenue generating strategy for your website are the Google AdSense and AdWords affiliate advertising systems.
In this article we'll show you examples of the techniques we used with one of our most successful websites:  HDTV Home Theater (opens in a new window).

Google has a new system that makes it possible, for the first time in the history of the world, to deposit five bucks, write a couple of ads, and instantly get access to over 100 million people - in less than 10 minutes. It's called Google AdWords and it's hot. In fact it may be the first and best thing to do to get traffic to your site. If you're interested in an alternative PPC system to Google, be sure you check out Chitika and ClickBank.

You can generate significant additional income from your website (some people make thousands every month) by learning how to use both programs effectively. If you don't want to spend much money while you dabble and learn the ropes, you can cap your daily budget at, say $10, so there's really no significant risk.

 I've tested Google AdSense - it really works. To learn more about AdSense, read my Google AdSense / AdWords article.

Here's a recap of the products we recommend you add to your toolkit (all of which we use that easily pay for themselves):

Keyword Elite - The Keyword Elite program will very quickly find those top paying Google keyword analyzer critical product areas and keywords that can generate a lot of cash. This is one of those fabled KILLER APPS, we use it all the time. You can download it here and get started immediately.  If you only spend some money on one thing, this should be it!

XSite Pro™ - new in 2005, Paul Smithson & Intellimon Ltd created XSite Pro™, an affordable, XSitePro: web design for search engine keyword optimizationvery easy to use premium web site design and management tool that is a truly comprehensive alternative to authoring programs such as Microsoft FrontPage™ and Macromedia's Dream Weaver™. XSitePro combines and automates all web management features such as page layout, web design with keyword and search engine optimization, navigation menu structures, Google AdSense ads, affiliate links, site maps, pop-up generators, audio recording, testimonials, page redirects, custom code libraries, site maps (including the new Google XML format that Google loves to use), robot spidering control, backup management, server uploading/publishing and many other functions ... download and get more info

The remainder of this article discusses the fundamentals of optimizing web page design to rank high in the search engines, particularly Google. However it only addresses the 'on site' aspect of search engine positioning, and there is an equally (or more) important aspect referred to as 'off site' optimization. Off-site optimization refers to the process of having other websites link to yours, and Google (and other engines) place a huge emphasis on this link popularity when it comes to ranking your site on or near page one of search results for a particular keyword or phrase. Before you go any further, I would highly recommend Brad Callen's excellent program, SEO Elite. 

Brad has created a powerful software tool called SEO Elite that makes the task of setting up 'backlinks' as effortless as possible. Here's a short summary of what you'll be able to do:

Find the best keywords for your site.
Find where your site is ranked for your keywords.
Analyze backlinks in Google, Yahoo, AlltheWeb, MSN, AltaVista and find out what your  competitors are doing.
Verify that your link partners still link back to you.
Find which pages of your site are indexed in the main engines (Google, MSN, Yahoo, AlltheWeb and AltaVista).
Analyze allinanchor, allintitle or allintext.
HOME PAGE

CORE TECHNOLOGIES:

LOAD BALANCED SERVERSload balanced rack serversWindows Server operating system with IIS

asp.net framework for developing website architecture

MySQL is a powerful relational database system

PHP is a powerful scripting language

MS SQL Server high-end relational database


Ads by AeroHOST - Products & Services Tested & Recommended.
Blogging to the Bank
Use free blogs to create income: Blogging to the Bank, Rob Benwell's ebook, is an excellent way to launch your own blogspot. Follow step by step instructions and have your own revenue generating blog running in minutes.

Keyword Elite
Determine most used keywords to maximize traffic. Instantly generate the current top 100 searches, and find niche markets by analyzing the competition

XSitePro is an automated turn-key website authoring program. Rapidly build multi-page websites that are search engine optimized. Enter keywords and XSitePro will do the rest - Google Ads, site maps, SEO, navigation,  affiliate links, multiple product pages, etc. MORE INFO

CBmall
Run your own ClickBank mall with thousands of great products - AUTOMATICALLY (no programming required)

Join Chitika Affiliate Ads
Chitika is one of the highest paying PPC ad placement programs

AdWords Dominator
In 2005, Google announced that AdWords publishers could access all their data using a new API. AdWords Dominator is the result - track all your campaigns and get analytics for maximum results

The Definitive Guide To AdWords
Perry Marshall has written the best Google AdWords and search engine marketing guide

DynaTracker

Can't figure out which page is making money? Which PPC ad campaign is the most effective? Get the best value in affiliate program tracking - Windows or Unix


HOME PAGE

There are two key considerations to designing a site:

-What the visitor sees when they access your site
-What the search engine sees when it 'spiders' your site. 

Spiders are software robot 'agents' that automatically examine your website for relevant content. There are several different names given to the search engine robots (such as spiders, crawlers, wanderers and ants), depending on the various different search engines, but they all do essentially the same thing: examine the content and structure of your site in order to determine how it is going to be indexed in the search engine - the 'ranking relevancy'.

We provide an optimized page for all new hosting clients that works well with Google and other search engines; you can see the optimized Google page example here.

Once your site is up and running and submitted to the search engines, you'll need a statistics system to monitor the performance of such criteria as:

-Where your visitors are from

-How they found your site and what they typed into the search engine

-How long they stayed and what they looked at

-Where they exited the site

For a live demonstration of such a system, visit our statistics demo site

Bonne Chance!

Adrian Biffen
Systems Administrator
AeroHOST Web Systems
http://AeroHost.com/

 

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